After she joined the Trump Organization in an executive position and when she started her jewellery, shoe, and apparel lines, she appeared in advertisements promoting the Trump Organization and her products.She was also featured in women's and special interest publications in "soft-hitting" profiles focusing on her "looks, lifestyles, and product lines", and featuring her on the cover of the same issue, like Harper's Bazaar, Forbes Life, Golf Magazine, Town & Country, and Vogue. She has also placed Number 99 in the Top 99 Women of 2007 and then at 84 in the 2008 edition on Ask She is the first Jewish member of a First Family, having converted after marrying her husband, Jared Kushner. in January 2017 after her husband was appointed Senior Advisor to the President.
Her speech was well received as portraying her father "in a warmer-than-usual light", according to the Washington Post, though the article also referred to another Post article that had critiqued the speech.
After her father's election, Trump wore a bracelet on a family appearance with the president-elect on 60 Minutes.
In 2006, she was a featured guest-judge on season 3 of Project Runway.
She was also at a Milwaukee, Wisconsin, event in April 2007 called the Creating Wealth Summit in which she spoke for about 30 minutes about making money and her latest projects.
The George Harrison song "Here Comes the Sun" was used as her entrance music.
She knew her father quite well and said: "One of my father's greatest talents is the ability to see the potential in people", and said her father will "Make America Great Again".
In January 2017, artist Richard Prince returned a ,000 payment he received for a work featuring Ivanka and disavowed its creation.
After Donald Trump's election, rumors swirled as to the future role of Trump in her father's administration.
In 2010, Trump and her husband briefly portrayed themselves in Season 4 Episode 6 of Gossip Girl.